The world is changing. The media become brands. The brands become media.
The common factor to succeed: the pertinence of editorialization,
the pertinence of strategy, the pertinence of positioning, the pertinence of pledge,
the pertinence of function, the pertinence of provided added value, the pertinence of technology,
the pertinence of used medium, the pertinence of obtained results.
The world is changing. The „power of reduction” of 30-second long advertising
films is not enough anymore, but it needs to be closely combined with the „power of extension”
The power of extension: 3 seconds of title reading of an actual topic which gives
taste to know about it more.
"Advertising is a sprint, editorial is a marathon."
This power of extension works: Jeff Bezos made the venerable Washington Post overtake the New York Times by
massively investing in editorial, technology and market innovation. Net a porter stood out as a star of
e-commerce by becoming a recognized source of information about fashion. Red Bull is a giant press agency.
Facebook has become a major source of information. ADP has increased their capacity rates by 75%.
ELLE has strengthened its audience, its subscription rates and its advertising revenues thanks to their regionalisation.
Editorial is the best ad welcome against adblocking. Editorial has more and more an impact and it is more and more appreciated by the consumer:
see bank figures in note AFP CAC 40.
To editorialize is to analyze a situation, to express strongly a point of view,
to convince by generating conversation, to use every technological lever to make your message be heard in order
to contribute to the leadership of a medium or a brand.
To editorialize is to combine advice, contents, activation, technology and distribution to increase your ROE,
your Return On Editorialization. You have a lot of value to gain there. And we are ready to share the risks with you.
To editorialize is to make available the best teams, the finest methodologies,
the sharpest technologies to media and brands.
To editorialize is to put the ethics at the heart of respect which belongs to every correspondant,
which has to inspire every initiative.
"To editorialize is to be Smart, fast and Safe."
Smart, because the idea is the basis of everything.
Fast, because the media and the brands have to accelerate more and more quickly to follow the evolution of consumption and competition.
Safe, because your image, your reputation and your activity depend on it. This cannot be improvised.
To editorialize is to share the joy of life, the ideas, motion, innovation and results.
To editorialize is to be able to make a difference in the whole world with the power of
Publicis Groupe and with the force of our partnership with AFP. Publicis performs a sales revenue
of 9,6 billion Euros, employs 77.000 people in 108 countries and celebrates its 90 years by financing 90 start-ups.
AFP invented the activity of press agencies in 1835, employs 1.500
journalists in x offices and produces 5.000 dispatches, 3.000 photos and 200 videos a day.
To editorialize is to be ready to learn and amplify the power of extension of your brand together.
Your date, place and time will be ours.
Now that you have found enough information to share your stories,
Write your articles (start from scratch or use AFP
Relaxnews ones) in the Relaxnews platform’s editing
section, and publish them instantly on your social
CREDIT : AFP PHOTO/Timothy A. CLARY TIMOTHY A. CLARY / AFP
Our journalistic know-how combined
with our long-term collaboration with
leading media outlets allowed us to
develop a strong expertise in online
and online editorial strategies:
magazines/webzines design and
content restructuration, brand content
projects, digital shifts...
We organize audits, workshops or
trainings and provide our clients with
genuine strategic tools.
Our in-house team of journalists can create unique bespoke content (text, images, videos, infographics, ideographics, cartoons, etc) on any topic and for any support (print, web, mobile, digital signage...).
Call on us whether you need to outsource your production on a regular basis or for a special issue. We handle local projects as well as national and international ones.
We can put together a team of content experts (recruitment, training and management of journalists, community managers, web designers, video editors, etc.) exclusively dedicated to your needs in order to boost your
content production and help you save time.
We can also handle your entire social media communication, from editorial strategy to content writing/publication and data reports.
Lettre ouverte aux dirigeants d’entreprise
Le contenu, c’est le pouvoir. Porté par les évolutions sociétales, technologiques et marketing,
le contenu prend de plus en plus de pouvoir. Et devient un enjeu de transformation dont se saisissent les directions générales.
Suite à l’acquisition de Relaxnews par Publicis en juillet 2015 et à la récente création de la « practice content » menée par Belinda Rowe au sein de Publicis Media,
Relaxnews se réinvente à plusieurs niveaux afin de s’insérer dans la dynamique « contenu » du groupe.
We are a news agency, member of the Online News Association (ONA), the
International Press and Telecom Council (IPTC) and of the Fédération
Française des Agences de Presse (FFAP).
We have a long term strategic global partnership with AFP (Agence France
Presse).We are part of Publicis Groupe. We work
for more than 200 clients (media outlets, brands, institutions) all around
Global market leader rely on Relaxnews