ETX Studio (ex-Relaxnews) is a news agency which was founded by my brother Pierre and then strongly
developed together with the initial help of Laurent Boissel. ETX Studio was the “Newstech”
of Publicis Groupe, since its acquisition in May 2015. By putting its expertise - strategic,
editorial and technological - as a news agency at the service of its clients’ leadership,
ETX Studio is not only “your editorializer” but also “your transformer”.
“Your editorializer” thanks to a unique chemistry between a talented editorial staff,
a pioneering technology, bold marketing, fantastic transversal teams, a major strategic
partnership with AFP and an incredible state of mind: the purple touch. Not to mention
“Your transformer” because that’s how we define our mission. Transforming the traditional
news agency feed into a unique platform combining data, content and services already
adopted by customers worldwide.
Transforming a brand’s relationship with journalists and influencers by launching The
Citroënist, a world first. Turning risks into opportunities when ELLE decided to expand
its production to regions in order to defend its tricolor strategic stronghold
potentially threatened by the arrival of an Italian competitor. Transforming a
condemned magazine (Marie France) into one of the few growing monthly magazines
thanks to the quality of its content and the strategic and organizational audacity
of Reworld Médias. Transforming Renault’s user experience and even its business model
with the AEX (Augmented Editorial Experience) platform, which aims to be the leading
content and mobility solution.
“Editorialize” and “Transform” by being “smart”, “fast” and “reliable” because we value
the quality, veracity, reactivity and impact of information. We do this by being proud
to belong to the Syndicat des Agences de Presse d’Information Générale (Union of General
Information Press Agencies) (SAPIG), of which I am one of the General Secretaries.
We are happy to have as a deontologist Denis Jeambar, an independent and respected
figure who honours us with his advice.
We are enthusiastic about writing a new chapter in media history. We’re also thrilled
about the idea of promoting a French company worldwide thanks to Renault, Publicis,
Habert Dassault Finances, Pierre Doncieux and a remarkable team of which I am proud to
be the leader.
"+on mélange +ça pousse" (the more we mix, the more it grows) with Nadège Andrisse,
Mathieu Bully, Matthieu Weider, Litale Kahn, Laurent Guimier, Catherine Krokos Leroy
and the entire ETX Studio team, we are writing this new
page as we are more than ever inspired by permaculture. We believe in the virtues of
mixing talents, perspectives, cultures and minds to continue to do great things together.
You’re a client, a partner or a potential talent who also wants to do great things?